Marketing success with Platinum support

For the super-time-poor CMO, this embedded service will ensure that your business is market-orientated and that you and your team have the research, strategy and tactics in place to deliver optimised marketing with tangible, measurable results.

Starting from £15,000 + VAT
Tim Healey Shoot 4 The Moon

This service is for you if…

You want a globally experienced director to collaborate with you and your team

You would rather avoid hiring a full-time Marketing Director, but your team could do with board-level knowledge and expertise matched by award-winning creative.

Want an outsourced Marketing director on demand

Collaborating closely with you over a 4-6 month period, we will review your marketing and arm you and your team with the research, strategy and tactics to make the most informed choices and get the results you need.

You need a seasoned expert working deep within your team

There's 'heavy-lifting' to be done and you understand the value that a Marketing Director with a proven track record of success will add to your project and how this will free-up your time to take a more 'helicopter view'.

1. Audit

We’ll take a step back from the day-to-day and review your marketing: what has worked working, what hasn't and what needs to change to improve your marketing function.

2. Process

The foundation of all great marketing is research. We’ll collect and explore, creating a perfect blend of relevant qualitative and quantitative data to inform our next moves.

3. Research

The foundation of all great marketing is research. We'll consider all the ways we can acquire data on your customers and the competition to inform our marketing plan.

4. Planning

1 year or 5, marketing or brand management: we'll begin to assemble our plan. The output is a 10 page document ready to present to the board, the C-suite, your team or third-party partners.

5. Segmentation

Armed with our customer information, using a variety of techniques, we shall slice the market, and identify the segments where we can have the most impact.

6. Targeting

We will make a call on who we will target and who we will not. We will balance your business’ needs for sophisticated mass marketing with highly targeted sales activation, so that one feeds the other.

7. Positioning

We will get clear on how to best articulate what your business or brand stands for in the market, so that there is a clear point of differentiation between you and your competitors.

8. Objectives

We explore your sales funnel and establish which areas need the most attention. We get clear on 1 sentence, time-bound, precise, measurable, deliverable objectives.

9. Budget

Using the zero-based budgeting technique, we connect your objectives with the most suitable communications channels, and predict realistic sales and summarise ready for C-suite approval.

10. Implementation

We bring everything together - research, strategy, tactics and optimised processes to ensure your operations and systems are primed for maximum marketing efficiency and effectiveness.

Let's get started

Frequently Asked Questions

Platinum gets you twice the amount of support time from me compared to Gold. We can discuss how this works when we meet to learn more about your business, your goals, your product and your challenges.

At this level of engagement, I recommend a maximum of 6 months. If more support is required after that point, I would recommend switching down to Gold.

Absolutely. This is part of my service, especially if you do not have someone in a senior marketing role already within your team.

I ensure a full hand-over of all data, marketing initiative plans and supplier contact details are passed to you and your team.

Introduce me to your CMO, Marketing Director, Head of Marketing or Marketing team leader, and I will take it from there. Directing and empowering teams, sharing my knowledge on best practice is one of my specialities.

Of course. Email me and I will see who is available to chat to you. I pride myself in having excellent relationships with clients past and present.

We’ll make sure you have your marketing and business strategy in place so that you have a clear route map of subsequent activities. Clients often ask me to stay on in an advisory role, which we can discuss when the time comes.

Head over to the Academy section of my website where I offer support products and a new 8 week course in Product Launch Mastery.

Tim Healey Launch Academy


Let's audit your launch plan

If you’d like a second opinion on how you plan to launch your next product, this 2 hour session is for you. We’ll go through your plan, identify any holes and consider how to optimise.

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