Marketing that your brand deserves
Marketing success with
Gold Support
Delegate responsibility to your own outsourced global Marketing Director who ‘has got your back’. Together we’ll refine strategy, tactics and implementation to optimise your marketing and get your business the results that you deserve.
Starting from £6,000 + VAT
This service is for you if…
You are time-poor and need an expert collaborator as your wing-man
You want to optimise your brand's marketing, but your super-stretched and need to delegate responsibility to an experienced board-level marketer who has got your back.
You and your team need a seasoned professional to help optimise your marketing
First, we'll diagnose, then we'll use a combination of academic and practical processes to develop strategy and tactics that allow us to deliver impactful marketing that will 'wow' your c-suite.
Your team would benefit from an external, apolitical expert to work with them to implement best practice
Using my ten stage process, we'll collaborate to make the most considered decisions, ensuring that you and your team's marketing delivers tangible, measurable results.
What’s included in the process?
1. Market Orientation
Too often businesses are orientated towards products, sales or advertising. We’ll consider how to ensure your business is truly market orientated.
2. Market Research
The foundation of all great marketing is research. We’ll collect and explore, creating a perfect blend of relevant qualitative and quantitative data to inform our next moves.
3. Segmentation
Armed with our customer information, using a variety of techniques, we shall slice the market, and identify the segments where we can have the most impact.
4. Targeting
We will make a call on who we need to target and who we will not be targeting. We will balance your business’ needs for highly targeted and mass marketing.
5. Positioning
We will get clear on how to best articulate what your business or brand stands for in the market, so that there is a clear point of differentiation between you and your competitors.
6. Objectives
We explore your sales funnel and establish which areas need the most attention. We get clear on precise, measurable, deliverable objectives.
7. Product
We review your product(s) and troubleshoot any snags that may hinder us either bringing it/them to market and remove any blockers that may inhibit stellar sales.
8. Price
We consider price, and using a variety of techniques, explore the best price for your products, being conscious of the cumulative negative effect of endless sales promotions.
9. Integrated Market Communications
We conduct a balanced review of all available communications channels, being careful to remain media-neutral, and reflect on how our marketing strategy will affect our choices.
10. Distribution
We explore how your marketing is integral to your distribution, and how our chosen strategy may affect the best ways to connect your product with your customers.
Let's get started
Frequently Asked Questions
Let’s have a short chat on Zoom to discuss your goals, challenges and hot priorities, and then work out how I can best help. If you are still not sure, I recommend the Deep Dive Workshop – a 3.5 hour face-to-face workshop where we unpack your business/marketing mission and wrap it up in an omni-channel marketing review. After the workshop I produce a report with recommendations.
Cost: £2500 + VAT
If you then decide to engage my services, I will draft a Statement of Work. Once it is signed, we can book in the work. Typically 8 weeks notice is needed ahead of commencement.
I recommend 6 months minimum. Some clients prefer 1 year engagements.
I ensure a full hand-over of all data, marketing initiative plans and supplier contact details are passed to you and your team.
Perfect. Introduce me to your CMO, Marketing Director, Head of Marketing or Marketing team leader, and I will take it from there. Directing teams during launch projects is my speciality.
Of course. Email me and I will see who is available to chat to you. I pride myself in having excellent relationships with clients past and present.
We’ll make sure you have your marketing strategy in place so that you have a clear route map of all subsequent activities. Clients often ask me to stay on in an advisory role, which we can discuss when the time comes.
Head over to the Academy section of my website where I offer support products and a new 8 week course in Product Launch Mastery.
2 HR STRATEGY SESSION £415 +VAT
Let's audit your launch plan
If you’d like a second opinion on how you plan to launch your product, this 2 hour session is for you. We’ll go through your plan, identify any holes and consider how to optimise.
By entering my name and email, I agree with your Privacy Policy.
