The launch your new product deserves
Product launch
success with
Gold Support
Optimise your product launch by working one-to-one with your own outsourced global Marketing Director who ‘has got your back’.
From £4,500 + VAT
This service is for you if…
Need an experienced product launch collaborator
You’re a small team. You want to turbo-boost your launch campaign or new marketing initiative with an expert's objective external view.
Need expert support on planning and executing your product launch
Together we’ll carefully select and implement the structure and processes needed to achieve your business goals.
You want to keep your product launch on track
No matter what the world throws at you, we’ll make the very best of your launch and trouble-shoot any snags together.
What’s included in the process?
Launch Strategy
Together we will build a personalised launch strategy that champions your product, making the most of your available resource, budget and in-house expertise. The Deep Dive Workshop will identify your personal goals and business goals, and we’ll set weekly zoom meetings to ensure progress.
Customer targeting
A full understanding who your customers are will power forward our planned communications across all channels and help us select the optimum way of reaching your audience - from working with YouTube Influencers to social media content strategy.
Audience Messaging
The messaging workshop will map out the language that should be used in typical communications with your target audience. This will then be shared with your team and suppliers and applied across all marketing initiatives, ensuring that every point of contact is aspirational.
Marketing Review
Together we will consider an hollistic omni-channel approach to your marketing. We’ll explore all the possibilities, from robust CRM systems to positioning your business as thought-leading. Our shared goal is to make the most impactful marketing choices for your business and your product.
Campaign planning
Carefully considering your available budget, resources and timeline, we will draw up an action plan, allowing for contingencies, to ensure your product launch delivers within our agreed timeline to maximum effect.
Supplier Selection
Where necessary, we’ll work together together to select the most appropriate suppliers: from precision CRM consultants to skilled UX specialists, from scientific PPC agencies to boutique advertising agencies, from industry-leading film directors to talented photographers.
Let's get started
Frequently Asked Questions
Let’s have a short chat on Zoom to discuss your goals, challenges and hot priorities, and then work out how I can best help. If you are still not sure, I recommend the Deep Dive Workshop – a 3.5 hour face-to-face workshop where we unpack your business mission and your launch plans, and wrap it up in an omni-channel marketing review. After the workshop I produce a report with recommendations.
Cost: £1500 + VAT
If you then decide to engage my services, I will draft a Statement of Work. Once it is signed, we can begin.
I recommend 4 to 6 months minimum. Some clients prefer 1 year engagements.
I ensure a full hand-over of all data, marketing initiative plans and supplier contact details are passed to you and your team.
Perfect. Introduce me to your CMO, Marketing Director, Head of Marketing or Marketing team leader, and I will take it from there. Directing teams during launch projects is my speciality.
Of course. Email me and I will see who is available to chat to you. I pride myself in having excellent relationships with clients past and present.
We’ll make sure you have your post-launch marketing and business strategy in place so that you have a clear route map of post-launch activities. Clients often ask me to stay on in an advisory role, which we can discuss when the time comes.
Head over to the Launch Academy section of my website where I offer support products and a new 8 week course in Product Launch Mastery.
2 HR STRATEGY SESSION £415 +VAT
Let's audit your launch plan
If you’d like a second opinion on how you plan to launch your product, this 2 hour session is for you. We’ll go through your plan, identify any holes and consider how to optimise.
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