Delegate responsibility to your own outsourced global Marketing Director who ‘has got your back’. Together we’ll assess the status quo, and explore your market orientation, review your operational processes, refine planning, and consider implementation. By overlaying industry best practice and selecting a bespoke approach for your team, we will optimise your marketing, making it more efficient and effective.
You want to optimise your brand's marketing, but you need advice and want to share decision-making responsibility with an experienced board-level marketer who has got your back.
First, we'll diagnose, then we'll use a combination of academic and practical processes to develop strategy and tactics that allow us to deliver impactful marketing plans to 'wow' your c-suite.
Using my ten stage process, we'll collaborate to make the most considered decisions, ensuring that you and your team's marketing delivers tangible, measurable results.
We’ll take a step back from the day-to-day and review your marketing: what has worked working, what hasn't and what needs to change to improve your marketing function.
We review your marketing processes - from research, through planning to dispensing tactics and measurement. How much industry best practice do you currently follow, and where can improvements be made.
The foundation of all great marketing is research. We'll consider all the ways we can acquire data on your customers and the competition to inform our marketing plan.
1 year or 5, marketing or brand management: we'll begin to assemble our plan. The output is a 10 page document ready to present to the board, the C-suite, your team or third-party partners.
Armed with our customer information, using a variety of techniques, we shall slice the market, and identify the segments where we can have the most impact.
We will make a call on who we will target and who we will not. We will balance your business’ needs for sophisticated mass marketing with highly targeted sales activation, so that one feeds the other.
We will get clear on how to best articulate what your business or brand stands for in the market, so that there is a clear point of differentiation between you and your competitors.
We explore your sales funnel and establish which areas need the most attention. We get clear on 1 sentence, time-bound, precise, measurable, deliverable objectives.
Using the zero-based budgeting technique, we connect your objectives with the most suitable communications channels, and predict realistic sales and summarise ready for C-suite approval.
We bring everything together - research, strategy, tactics and optimised processes to ensure your operations and systems are primed for maximum marketing efficiency and effectiveness.
Let’s have a short chat on Zoom to discuss your goals, challenges and hot priorities, and then work out how I can best help. If you are still not sure, I recommend the Deep Dive Workshop – a 3.5 hour face-to-face workshop where we unpack your business/marketing mission and wrap it up in an omni-channel marketing review. After the workshop I produce a report with recommendations.
Cost: £2500 + VAT
If you then decide to engage my services, I will draft a Statement of Work. Once it is signed, we can book in the work. Typically 8 weeks notice is needed ahead of commencement.
I recommend 6 months minimum. Some clients prefer 1 year engagements.
I ensure a full hand-over of all data, marketing initiative plans and supplier contact details are passed to you and your team.
Perfect. Introduce me to your CMO, Marketing Director, Head of Marketing or Marketing team leader, and I will take it from there. Directing teams during launch projects is my speciality.
Of course. Email me and I will see who is available to chat to you. I pride myself in having excellent relationships with clients past and present.
We’ll make sure you have your marketing strategy in place so that you have a clear route map of all subsequent activities. Clients often ask me to stay on in an advisory role, which we can discuss when the time comes.
Head over to the Academy section of my website where I offer support products and a new 8 week course in Product Launch Mastery.
2 HR STRATEGY SESSION £415 +VAT
If you’d like a second opinion on how you plan to launch your product, this 2 hour session is for you. We’ll go through your plan, identify any holes and consider how to optimise.
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