Shoot 4 The Moon
The launch your new product deserves
Have my product launch marketing tips and news of my latest workbooks, courses and events delivered straight to your inbox.
This is not your first rodeo. You’ve launched things before, and now you want to tweak the variables around your product launch and streamline your mission to maximise the results.
You’re like a sponge, ready to absorb the launch processes that have consistently worked for others and apply them to your product launch to refine your approach.
You understand the value a great product launch can add to a business as you bring a product to market.
You recognise the need for a clear plan, customer targeting and creative communications to deliver on your mission around your new product. And you want to improve.
Now is your time to put the building blocks in place to upskill in product launch marketing, so that you have the confidence, knowledge and skills you need to optimise product launches.
To learn more about to the launch process, we need to set clear objectives and map out your product launch mission and your desired outcomes, so that you feel more in control of the variables.
You know what is at stake with this new product launch. You have business experience, and you’ve launched things before. You know how crucial it is to be aligned as a team and clear on your goals before you begin this project.
You love mapping things out and formulating an elegant plan. This time, when you launch your new product, you will have comprehensive strategy, realistic goals, clear marketing and a delivery plan like never before.
If someone could show you a book or a video that would enhance your product launch potential - you’d drop everything and check it out. No longer will you dabble in launch marketing, you're now taking steps to master it as an art form.
A planning kit with a check-list, a budget, supplier quotes and timeline manager would make things much easier.
You’d love to run your latest launch ideas and theories past an expert – just to double check you are absolutely on the right path.
You don’t want to waste time and money on initiatives, technology and widgets that may not add value to your launch mission.
Well… You are in the right place.
You’ll probably already know that a great launch boils down to the following 5 pillars:
Getting clear on your mission and strategic goals.
Define your message, audience and what you are selling.
Review potential marketing channels and choose the best channels based on time, budget and resources.
Layout clear timeline for launch delivery & map out resources and supplier requirements.
Make sure you are set up to carry on once launched
To make the best product launch you already know that there will be a number of different moving parts. You’ll need a comprehensive launch plan, timeline and a project management system so that you can track progress and deliver excellence. The devil is in the detail: follow your launch plan with precision.
Use only the most relevant and most effective customer/product aligned marketing initiatives (spoiler alert - I’ve got a number of techniques to share with you) to truly connect with your audience. Once you’ve made informed decisions about your launch marketing channels, get creative with your launch marketing initiatives - whether working on your own/in house or with an outsourced team of experts.
Ensure that your industry positioning is en pointe. By this I mean how you, your business and your product are viewed must be flawless and authentic. From your website and social media to influencer reviews of your product. At any and every point of contact with your business - how do you show up? If it is anything less than excellent - you may lose market share to those who get this right.
Despite how it may appear, there are only a finite number of ways to market your product. A quick review of all the options, and how viable they are for you and your business (budget, resource, time) will quickly give you a sense of order. Next: set your launch date (typically a good launch will take more than 3 months to line up) and allow enough time to source your suppliers and for them to deliver their work ahead of the launch.
My portfolio career has taken me from being a musician for 20 years to advertising via the entertainment industry, digital think tanks, new business, hospitality, music technology, festival promotion and the sustainable sector.
In my role as a Creative Director I’ve worked closely with Google Creative Labs and digital think tanks for YouTube on a number of award winning projects.
I quickly learned that my specialism is launch marketing: understanding business goals and making them a reality. I use a combination of established processes and creative solutions to support entrepreneurs like you, CEOs and MDs on launch strategy, planning, supplier selection and management as well as on going support and implementation.
My ‘happy place’ is getting under the skin of my clients’ business, sharing their goals and challenges and then through a creative lens, helping them to implement the necessary changes that will propel their product launch forward
(3 things to check off your list for a goal-smashing launch)
Acquire the knowledge and advice that you need to build a launch plan that methodically goes through the whole launch process - from a kick off workshop where you map out goals to better understanding how you will communicate with your customers and a timeline planner to your launch.
Get the support you need to methodically review all your available marketing channels and assemble a plan that chooses the most appropriate marketing options based on time, budget and resources.
Take full control of the whole process. Allow enough time to do the best job (between 3 and 6 months should see you right), and monitor progress on all fronts weekly.
I’ve distilled my decades of big brand launch experience into my Launch Workbooks. The 3-2-1 Launch, Customer Avatar and Emotional Language workbooks will help you get clear on your mission and add some parameters around your customer targeting and the language you need to use when marketing to them.
My Launch planner spreadsheet will help you pull together a marketing budget and offer a ‘gant chart-style’ progress monitoring facility – so you can keep tabs on everything you have going on in your launch mission.
The act of getting everything out of your head and into these workbooks and my planner will give you a healthy sense of perspective on your launch project and minimise the risk of things going awry as you deliver your most successful launch to date.
Get all everything you need to organise your product launch with the S4TM Launch Bundle for just £129.99
You’ve got everything mapped out on paper, online, in a spreadsheet (or maybe in some helpful workbooks from Shoot 4 The Moon): what would you say to a 2 hour Zoom session where you run your whole launch plan past someone with years of experience advising CEOs, CMOs and brands on how to do this?
Together we can consider your initiatives, confirm the strengths, politely challenge the weaker points and consider what might be missing. It will give you the confidence to proceed with your next launch knowing an objective third-party has reviewed, approved and made a few tweaks to help you make the most of your project.
If it sounds like my one-to-one Launch Audit session is for you, it costs £498 (£415 ex VAT), and you can secure a session by clicking the button below.
I am currently putting the finishing touches to my 8 week / 8 Module Product Launch Mastery course, where I expand on my 5 pillars of launch marketing with accompanying workbooks and expanded video content.
The course is for anyone who wants to reach a professional level of launch marketing expertise – that’s Business owners, freelancers, consultants or marketing team members looking to either learn the ropes or upskill and build on your current launch experience.
I’ll be sharing the knowledge I have acquired working with CEOs, CMOs and brands and advising on how you can apply these different tips, techniques and processes to your product launch.
There will also be a Slack channel for you and your cohort to discuss and share your progress through the course, and have conversations with me when you need.
Register below to be first in the queue when I launch my course.