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It’s time to map out your launch skill journey

Your quiz results are in: they suggest that you are a Launch Novice.

What does it mean to be a Launch Novice?

Congratulations. You have begun your product launch training. Just by showing up here and getting this far you have demonstrated that you recognise the need for a balance of open mindedness (a willingness to learn) and acquired knowledge (there are processes you can apply to help your launch mission). And you have found someone who can really help you.

Welcome. You’re in the right place.

Now is your time to put the building blocks in place to upskill in product launch marketing, so that you have the confidence, knowledge and skills you need to optimise product launches.

To learn more about to the launch process, we need to set clear objectives and map out your product launch mission and your desired outcomes, so that you feel more in control of the variables.

Your Launch Strengths

A thirst for knowledge

You are excited by possibilities but want to to ‘get it right’ when you start a project, rather than ‘blunder on regardless’.

Recognising there are launch processes

You are at an early stage with your business or product launch cycle and you may be unaware of exactly what is required to execute a great launch. You may have begun to assemble a plan but feel unsure about what to tackle first, and how to bring order to what appears to be chaos.

Realising that planning is key

You are a little nervous that a lot is riding on your successful product launch or on you better understanding the process. That’s fine. Thorough planning is how to unlock a great launch plan - and this is where you can find out how.

BUT (there’s always a but, isn’t there?)

You are not sure where to start...

It may seem like you are drowning in a sea of marketing considerations.

You may be starting to get frustrated that you don’t have a framework that would help you make sense of all the different initiatives.

You can’t help but feel that there must be a better and less stressful way to do things.

That is where I can really help.

Ready to get your launch prepped and powered-up?

However experienced you are in launch methodology, it all comes down to my tried, tested and proven launch process:

Strategic Goals

Getting clear on your mission and strategic goals.

Targeting

Define your message, audience and what you are selling.

Marketing

Review potential marketing channels and choose the best channels based on time, budget and resources.

Timeline & planning

Layout clear timeline for launch delivery and map out resources and supplier requirements.

Post launch communications

Make sure you are set up to continue marketing once launched

With planning and due diligence, you will optimise your launch

Check out your Launch Novice Action Plan:

1. Breathe!

Don’t panic - this may seem like a load to take in, but I have a robust system you can work with and use to structure your whole launch campaign.

2. Support

Consider how you can support yourself during your launch to remove stress and apply the process and systems to help you manage your launch . (Spoiler alert: my workbooks could be a great starting point). Select your launch date and then start to map out everything that needs to be done by that time. Get clear on your product(s): what are they exactly, and what makes them special and of interest to your customers.

3. Target your audience

You will need to be very clear about your customers: who are they, what are they like and - crucially - how / why will they benefit from your product? Then establish clear consistent messaging that amplifies the benefits of your products. As a starter try this: “my product helps (insert the person), so that they can (acknowledge the challenge they face and insert the transformation their desire), without (insert the thing they are worried about)”.

4. Decide on your marketing channels and start to plan your activities.

Despite how it may appear, there are only a finite number of ways to market your product. A quick review of all the options, and how viable they are for you and your business (budget, resource, time) will quickly give you a sense of order. Next: set your launch date (typically a good launch will take more than 3 months to line up) and allow enough time to source your suppliers and for them to deliver their work ahead of the launch.

Wondering who is behind this strategic launch action plan?

I'm Tim

My portfolio career has taken me from being a musician for 20 years to advertising via the entertainment industry, digital think tanks, new business, hospitality, law firms, music technology, festival promotion and the sustainable sector.

In my role as a Creative Director I’ve worked closely with Google Creative Labs and digital think tanks for YouTube on a number of award winning projects. 

I quickly learned that my specialism is launch marketing: understanding business goals and making them a reality. I use a combination of established processes and creative solutions to support entrepreneurs like you, CEOs and MDs on launch strategy, planning, supplier selection and management as well as on going support and implementation.

My ‘happy place’ is getting under the skin of my clients’ business, sharing their goals and challenges and then through a creative lens, helping them to implement the necessary changes that will propel their product launch forward.

Your quick fire launch checklist

(4 things to check off your list for a goal smashing launch)

Clearly identify and research your ideal clients.

Who are they? what drives them? what worries them? what do they really want in life?

Use the right language to connect and communicate with them.

Are you using words that they use? Are you reflecting your personality in your copy?

Carry out a comprehensive marketing review.

Look at your current marketing channels and the associated analytics. What is giving you the biggest return on investment (time and/or financial)? Which channel matches your ideal client demographics? Which channel aligns with your launch ideas?

Create an all knowing Jedi Launch Plan.

Include all deliverables, dates, any resource requirements and anything else that is relevant.

Feeling motivated to really invest your time and energy into mastering your product launch?

I’ve boiled my decades of big brand launch experience into some simple workbooks and charts to help you build a framework around your launch.

As you are at the start of this journey, a kick off would be my 3-2-1 Launch Workbook.

This 9 page workbook will help you better understand how to simplify your launch plans. Specifically what you are doing, when, and why you are doing it.

The act of getting everything out of your head and into a plan will give you a healthy sense of perspective on your launch project.

You’ll see other workbooks in my shop, with short films explaining how they work – take a few minutes to explore. At this stage in your mission, you may find they help too. For example: my Avatar Workbook will help you get clear on your target audience and my emotional language workbook will help establish the kind of words you should use when promoting your product.

And don’t forget – once purchased, you can use the workbooks again and again – each time you launch something new.

Get your copy of my 3-2-1 Launch Workbook Now for just £24.99

One more thing... my new course:
Product Launch Mastery (Coming very soon)

I am currently putting the finishing touches to my 8 week Product Launch Mastery course, where I expand on my 5 pillars of launch marketing with accompanying workbooks and expanded video content.

The course is for anyone who wants to reach a professional level of launch marketing expertise – that’s business owners, freelancers, consultants or marketing team members looking to either learn the ropes or upskill and build on your current launch experience.

I’ll be sharing the knowledge I have acquired working with CEOs, CMOs and brands and advising on how you can apply these different tips, techniques and processes to your product launch.

There will also be a Slack channel for you and your cohort to discuss and share your progress through the course, and have conversations with me when you need.

Register below to be first in the queue when I announce the start dates.

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