Utterly Bone Idol


Ben Thorpe and his two business partners couldn't find the service they wanted for their dogs so they decided to do it themselves.  4 years later and Bone Idol is growing its offering: initially a shop and grooming parlour, they now have their own brand of premium dog food and an impressive online business.

Their aim is to ensure every dog they come into contact with is Healthy, Happy and Fabulous.  Between the owners, they have 7 dogs - who love trying out all the toys - so they only stock products that they would use themselves with their canine companions and offer a comprehensive grooming service for any breed, any season.

Lockdown has seen a massive upsurge in their online sales for their food, and they are soon to launch leads and collars, dog beds, wellness products and more food on their site.  2020 sees the launch of their Training School for dog groomers. 

Following the easing of lockdown conditions, the grooming parlour is now open again with a really robust system in place to maintain social distancing and cleanliness.


Speaking personally - my Portuguese Water Dog had never looked so smart as when she emerged from Bone Idol. I for one will be back in 8 weeks.


Offer for readers: Bone Idol are offering a 5% discount, and a 5% additional discount on subscriptions.  When you come to shop, the code is SHOOT5.

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