Buy-ology for a Coronavirus World

Martin Lindstrom: Buy-ology : Cards on the table time: I am a Martin Lindstrom fan.

I like his books and the way he writes.

His latest is a burst of positivity in a post-pandemic world. Here are the salient points:

ºThe corona virus had pushed the “fear” part of our brain - the amygdala - into overdrive (ref toilet paper shortage etc). Our new behavioural norms have inevitably led to many of us 'dropping the ball' in some areas.

ºBusiness owners should “dig deep into the human psyche for underlying behavioural patterns, and then to adjust business strategies accordingly".

ºThe personal touch is a key for survival: rats stroked and caressed in a lab thrive compared to those that are not.

ºNow is the time to build your brand and focus on empathy.

ºIt costs 10 x more to acquire a new customer than to keep one.

ºQuestion your business model, totally redesign it, and try something truly creative for 90 days.

ºMaya Angelou said: “People may not remember exactly what you did or what you said, but people will never forget how you made them feel.”

ºListen to the dreamers in your organisation, and if it all makes sense, hand them a mandate to make the change happen. Don’t interfere. Don’t stop them. Don’t micromanage. Let them run with the idea, and I guarantee you’ll be surprised.

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