Business owners emerging from this pandemic period find themselves with a golden opportunity to lay new foundations for professional relationships - foundations based on trust.
Trust with our employees and trust with our clients and customers.
Trust is earned when we have a sense that another person or organisation is driven by things other than their own self-gain.
Value is the transference of trust. You earn another’s trust by communicating your shared values and beliefs.
As a race, humans love to belong to tribes - tribes are groups of individuals who share values and beliefs.
As 2020 progresses, ask yourself: how can I further develop trust in my business, so that I increase my perceived value to others?
There are many ways: from a well-worded website to carefully considered local charity initiatives. Show your team and your customers that you are not just driven by profit: let them know what you believe in, earn their trust and grow your tribe.