Marketing Excellence
Your Marketing Team... Just Got Better
You know your team is talented. What if they now operated like a finely-tuned engine? Marketing is the engine that drives business. Better marketing means better results. On our Mx course, we don’t teach. Your marketing team does the thinking and provides their own solutions as they learn to work better together to achieve more.
Is Your Marketing Approach Fragmented?
Establish and enshrine a shared framework for market orientation and segmentation, ensuring all teams operate with the same foundational principles and insights.
Struggling With Target Segments?
Help your team make data-driven, consistent segmentation choices that align with your brand’s vision, saving time and resources in targeting the right audiences.
Do You Speak The Same Marketing Language?
Develop a common language and shared vision across teams, enhancing collaboration, reducing misalignment, and raising motivation through unified goals.
Difficulty Translating Insights into Action?
Equip your team to turn customer insights into actionable strategies, fostering a shared understanding that aligns strategic decisions with customer-centric goals.
Need for Greater Team Engagement and Ownership?
The MX Programme’s interactive format fosters engagement, helping team members take ownership of insights and strategies they helped create, raising motivation and accountability.
“Our team left the session energised, empowered and with renewed focus on customer-centric strategy.”
Alex Collins
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3 Workshops
Each of our workshops address a key pillar of marketing. Each takes around 3 hours and involves between 4 and 5 exercises, breakout rooms and discussion, with supporting reading materials. Your team emerge ready to implement new practices to ensure marketing excellence.
Core Focus: Understanding customer needs as the foundation of effective marketing.
- Customer Perspective: Shift from product-focused to customer-centric thinking, putting customer insights at the core of all marketing strategies.
- Market Insight Techniques: Learn practical methods for gathering and interpreting customer data, ensuring that marketing decisions are informed by real, actionable insights.
- Aligning Teams with Market Orientation: Foster a culture of customer focus within your team, building alignment and reducing internal biases that can hinder market relevance.
Core Focus: Effectively identifying, prioritising, and engaging with key customer segments.
- Segmentation Frameworks: Understand and apply frameworks to define and prioritise customer segments using data-driven approaches.
- Positioning & Messaging Strategy: Develop positioning that resonates with each priority segment, and build messaging that reflects core brand values and connects emotionally.
- Brand Codes for Consistency: Establish recognisable brand codes, visual and verbal, to ensure consistency across all customer touchpoints and reinforce brand identity.
Core Focus: Translating strategy into impactful objectives and creative briefs.
- Objective Setting & KPIs: Define clear, measurable objectives aligned with each target segment and overall strategic goals, ensuring every team member understands the desired outcomes.
- Creative Briefs for Higher-Level Connections: Equip teams with well-structured creative briefs that emphasise emotional resonance, helping to build a more profound connection with customers.
- Empowering Teams with Ownership: Foster a shared sense of ownership and motivation as teams take responsibility for executing the strategies they helped create, raising engagement and accountability.
Galvanize Your Marketing Team
Enthused and motivated teams, that have a shared marketing language and purpose, are more likely to put solid, considered and effective methods into practice.
It is widely recognised that organisations get the most from employees when they are energised, comfortable to approach situations in innovative ways and are empowered and trusted to do so.
Businesses that provide their teams with the time and opportunity to consider, evolve their practices and establish agreed methods and improvements to how they approach marketing, find that this investment in their key resource is swiftly repaid.
Chris Healey,
BA, mMBA
How Your Business Will Benefit
The MX Programme empowers diverse marketing teams to foster a unified, customer-centred marketing strategy that enhances team alignment, communication, and cohesion. Through this programme, participants will:
Customer-Centric Shared Vision
In Session 1, participants develop a market-oriented mindset, learning how to view decisions through the customer’s lens. This foundational framework establishes a shared vision, aligning the team around a consistent understanding of customer needs, promoting strategic relevance, and fostering a unified approach across all marketing functions.
Speak the Same Marketing Language
Session 2 focuses on prioritising target segments through data-driven scoring and refining positioning and messaging. By establishing brand codes and messaging standards, participants create a common language that aligns teams, ensuring cohesive, recognisable communications across all customer touchpoints and enhancing cross-functional collaboration.
Team Cohesion and Clear Objectives
In Session 3, participants learn to set objectives and craft creative briefs that emphasise emotional resonance with target audiences. This session fosters team engagement and ownership, promoting better communication, team cohesion, and a commonality of language, allowing all members to work collaboratively towards shared strategic goals for sustained success.
Strategic Tools for Consistent Execution
Gain access to practical resources, including positioning matrices and creative brief templates, to streamline execution and maintain consistency across departments. These tools provide teams with a standardised approach, allowing them to work more efficiently and deliver impactful, unified campaigns that reinforce the brand’s identity and vision.
From Great To Excellent
Is it time you invested in your team? Combine both MX and Ox courses in our 6 month programme, or dig into Mx alone.
£16,500
Through our workshops, with MBA-level marketing theory and industry best practice aas our framework, we’ll align your team ready for industry-leading marketing.
£30,000
Enhance your team with optimised marketing practice and operations with our 6 session programme, combining both Mx and Ox courses to deliver best-in-class marketing.
FAQs
The MX Programme is delivered as an immersive, in-person workshop, hosted either on-site at your location or at an off-site venue. Each session combines structured learning with interactive discussions, using real-world case studies to address common industry challenges. Sessions can be organised as a full-day workshop or divided into shorter parts to suit your team’s schedule and maximise engagement.
By completing the MX Programme, your marketing team will leave with a refreshed, customer-centric perspective and practical tools to implement across projects. The sessions empower team members to break down preconceptions, rediscover the impact of customer-centred marketing, and return to their roles with renewed enthusiasm, creative energy, and a shared vision for success.
Hit the ‘Schedule Your Session’ button above or reach us through our “Contact” page to schedule an initial consultation. We’ll discuss your team’s goals, current challenges, and determine the best approach to tailor the MX Programme to your needs.
The MX Programme is designed for diverse marketing teams looking to enhance their approach, build customer-centricity, and foster a cohesive, collaborative culture. It’s ideal for teams aiming to align around shared goals, inspire fresh thinking, and refine their marketing strategy through hands-on learning and shared insights.
Your team will leave equipped with actionable frameworks, a common marketing language, and the skills to approach projects with a revitalised, customer-focused perspective. For teams needing further guidance, we offer additional project-based consulting to support the long-term integration and scaling of these strategies.
Typical classes are 12-15 people. If you have a smaller team, get in touch, we’ll tailor the course to your requirements.
30 MINUTE FREE CALL
Getting you the support that you need
In 30 minutes we will establish how and where we can best help you and your team to optimise – whether that is marketing practice, process or both. Book in your call today.
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