Galvanize Your Marketing Team
Originally published on The Little Grey Cells blog. Enthused and motivated teams, that have a shared marketing language and purpose, are more likely to put solid, considered and effective methods into practice. It is widely recognised that organisations get the most from employees when they are energised, comfortable to approach situations in innovative ways and […]
Battling The Workload Epidemic
In a post-pandemic world filled with economic uncertainty, most organisations are refocusing on ‘doing more with less’ – honing on productivity, efficiency and profits. This has translated into marketing orgs dealing with budget cuts, hiring freezes and ever-growing workloads. Marketing managers have often defaulted to dealing with high workload in three ways: pushing back, ‘re-prioritising’, […]
10 ways SMEs can really make their marketing work
Do you ever wonder how smaller businesses can possibly compete against global behemoths? As you’ll know, if you have been reading my articles, I use the 10 pillars of marketing framework as my bedrock, as I passionately believe it can be applied to any business. However, there are some marketing options – both strategic and […]
How do you know whether you are over or under-investing in your marketing (or is your spend about right)?
Wouldn’t it be great if there was a formula that allowed you to work out exactly how much you should be spending on your marketing? Well, here’s some great news: there is. The approach is called zero-based budgeting. For anyone wrestling with questions around their marketing spend – there’s a completely transparent process that works […]
How I created a programme of future-facing communications for one of the UK’s leading law firms
Parachuting into one of the UK’s top 15 global law firms on a mission to support the Head of Marketing as she reviewed the business’ email and social media proved to be a fascinating adventure in how to optimise business-to-business marketing. Through diligence, research, applying marketing strategy and best practice I provided a solution that […]
5 ways to optimise your email and social media marketing
There’s a process when I review a clients marketing. First I meet the stakeholders, then there is customer research, followed by strategy: We segment, we target and then get crystal clear on product positioning before setting clear measurable objectives. As the final part of my communications review for a global business-to-business client, I invited my […]
Why I Decided To Write A Book
With my book launch date now looming, you may well be wondering how I got here: what gives me any authority to write about ethical business? In this post I break it down into 3 bite-sized chunks: – A whistle-stop tour of my career to date. – How I ended up working with my esteemed co-authors. – Why I […]
The Metaverse – Matthew Ball (Liveright 2022)
I’ve had early-stage meetings with prospective clients who have introduced me to their new virtual business project, geared towards a metaverse-like world, and I have found it hard to ascertain whether theirs is a ‘pipe-dream’ or a ‘near-reality’ – and felt under-qualified to offer an opinion on how to best market their concept. I have […]
Before You Start: 10 Ways To Evaluate Your Potential Business’ Success
Perhaps surprisingly, I became obsessed with systems and process and careful planning when I used to tour as a DJ, run record labels and manage artists. As a performer, you needed to take risks, but they were always calculated and based on research. Ahead of a performance, loads of preparation went into sets. When performing, […]
An Answer For Everything: 200 Infographics To Explain The World from Delayed Gratification (Bloomsbury 2021)
My huge thanks to Richard Freeman of Always Possible for the heads up on this astonishing asset to anyone’s library. This is a graphic design gem and an infographic tour de force. Here are 200 illustrations that beautifully pull together data points and assemble them in jaw-dropping clarity. You will learn – among other factoids […]