SHOOT 4 THE MOON
For the exceptional strategic marketing that your product launch deserves, you a need a specialist: a catalyst for change, a serial entrepreneur with ambition, clarity, creativity, drive, precision, and stamina.
Drawing on my award-winning, global marketing experience, we'll work together to plan and deliver the omni-channel launch campaign that befits your product and brand.
Together, we'll make real, lasting impact with your available budget: from industry positioning and interactive film campaigns to targeted advertising placements and efficient data-tracking CRM systems.
I work directly with CEO's and MD's as an outsourced non-executive Marketing Director, offering objective, external, apolitical board-level advice and support to ensure your launch mission is optimised.
Honed over 20 years in the music industry, my self-taught skills in commercial creative launch marketing have been drawn on by global ad agencies and brands including Google and YouTube.
CASE STUDY #1
Raising brand awareness for the re-launched Rhodes Music Group and their new flagship electric piano, the MK8: an omni-channel campaign to drive sales spanning VIP musicians, YouTube influencers, media asset creation, PR, social media, distribution and implementing a comprehensive CRM system for curated marketing.
CASE STUDY # 2
The Secret Garden Party Festival re-launch of their legacy brand event for 2022, alongside the release of their documentary film, featured a carefully curated email and social media marketing campaign that led to all 16,500 tickets selling out in under 2 minutes at 6 a.m. on a Sunday in September.
Working with the UK's leading ethical online store over 6 months, we transformed their offering: driving traffic to their website and optimising their positioning, via a full re-brand and creative marketing with their 'Nature TV' campaign.
Demystifying product launches, my 9-page workbook will help you get clarity around your objectives as you begin your launch mission. My Avatar worksheet will help you map out and confirm your target customers.
"Tim managed a network of creative and tech-savvy talent, overseeing a rebrand, a new website, our Nature TV campaign, a new data-tracking CRM system, an AI PPC ad agency and our PR strategy”